SweetSpotLight is an illustration and web design studio based in NYC. Our mission is to create beautiful, contemporary, and functional visual content and websites that connect with your audiences and win converts.
We believe that each business is unique in terms of its values, mission, and problems to solve. Our focus is to help you identify and articulate your business's distinctive identity across mediums. We partner with our clients and collaborate with them each step of the way with the utmost care and dedication.
Founder + Creative Director
Ariel works as a visual designer and illustrator and is the creative engine behind SweetSpotLight. She handles the design part of your project from start to finish, one sketch/prototype at a time.
Simon handles the day-to-day operations at SweetSpotLight and is your trusted partner on anything regarding your project. He's an organization guru, and your go-to person for everyday communication.